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Sales funnel

Your problem: sell and deliver a product entirely digitally.

There are three major steps in this situation:

  1. Convince: the landing page, the story, testaments, data, showcase, etc. until your prospect decides to actually buy.
  2. Check-out: the collection of information needed for delivery, or even a decision on your side that this prospect can get the product (e.g. delivery address in served areas, yes, even some digital products have that requirement).
  3. Deliver: fulfillment of the order by a digital downloadable presented, or a transaction done.

Get my Tech North Star and start building your digital storefront now!

Licensed under the End-User Licence Agreement. VAT included — the price shown is what you pay, currency selected for you based on your residency during checkout. Sold by Paddle as merchant of record; see the Terms and Refund Policy.

How to use this package?

Simply drop it into a new project you are about to start and ask your choice of LLM to start scaffolding based on this. Kickstarting your home project for a short-term dopamine hit is a great feeling!

Or do the traditional way if you don't want to waste your initial tries:

  • read the content yourself
  • replace the decisions with your context [you see marked points where you have alternatives]
  • align with team and stakeholders about the plan to execute and the associated budgets with the ROI and OKRs
  • execute as a team and reap the benefits of kickstarting your tech organization!

Congrats, now you have a digital lab that can cook up the next product too! Long-term thinking over short-term dopamine!

Questions buyers ask

What's included in the Sales Funnel Tech North Star?

The full architecture package for a digital sales funnel, covering all three stages — convince, check-out and deliver. It ships user stories detailing the requirements the architecture is built against, C4 diagrams for the whole funnel together with the security architecture around the containers, and architecture decision records with the alternatives marked wherever you have a real choice.

Can I look at the package before I buy it?

Yes. A free demo cut of the package downloads straight from this page — no account, no card and no sign-up.

Can I use this in paid client work?

Yes. The licence covers paid engagements: you may apply the materials while delivering to a client and leave copies with them, and that client may then use them for its own internal business purposes. Everything you build with the package is yours. You may not resell or republish the package itself.

Can I get a refund?

As a consumer you have 14 days to withdraw from the purchase for any reason, as long as you have not downloaded the package. Because the whole value of digital content passes at download, we ask for your express consent immediately before the download starts, and the right of withdrawal ends there.

If I sign in on another device later, can I download it again?

Yes. Every purchase stays in your library. Sign in with the account you bought with and you can download the package again, as often as you need.

The binding terms are in the End-User Licence Agreement and the Refund Policy.