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Sales funnel

Situation​

Your problem: sell and deliver a product entirely digitally.

There are three major steps in this situation:

  1. Convince: the landing page, the story, testaments, data, showcase, etc. until your prospect decides to actually buy.
  2. Check-out: the collection of information needed for delivery, or even a decision on your side that this prospect can get the product (e.g. delivery address in served areas, yes, even some digital products have that requirement).
  3. Deliver: fulfillment of the order by a digital downloadable presented, or a transaction done.

Case-study 1: new sales channel​

TODO: introduce a new channel to existing mix and grab ~10% of niche market share

Case-study 2: conversion rate optimization​

TODO: from a 2% to 4% conversion rate increase by introducing newly designed funnel

Case-study 3: cost effective way to own your distribution​

TODO: from a rented/hosted service to self-hosted decreasing 10x cost factor

Non-functional requirements​

TODO: optimization goals, e.g. fast response time or handle spikes in performance, etc.

Relevant regulatory frameworks​

TODO: e.g. GDPR, consents, etc.

TODO: financial and other special regulations

Context​

TODO: C4 context diagram in Draw.IO

Container​

TODO: C4 container level with associations between containers

Architecture Pillars​

3-4 main pillars

Each pillar breaks down to 4-5 principles

Components​

TODO: C$ components level diagramf or each container

Security architecture​

TODO: C4 container level with tunnel and at-rest security markings, data residence and data moving

Tech stack variations​

TODO: matching tech stack, 2-3 variants

Organization structure​

Project type​

TODO: scrum, kanban, scrumban

Core team​

TODO: key roles necessary for successful delivery

Circumstantial team​

TODO: support roles necessary for industry or project types

Architecture Decision Records​

TODO: list of preformatted ADRs: problem -> decision -> reasoning + time of revisit

Cost of ownership​

Capital Expenditures​

Operational Expenditures​

Opportunities​

Simplifications​

  • Rent instead of build:

Expansions​

Download as

TODO: PDF

TODO: ZIP of md files

TODO: PPTX attachments

How to use this package?​

Simply drop it into a new project you are about to start and ask your choice of LLM to start scaffolding based on this. Kickstarting your home project for a short-term dopamine hit is a great feeling!

Or do the traditional way if you don't want to waste your initial tries:

  • read the content yourself
  • replace the decisions with your context [you see marked points where you have alternatives]
  • align with team and stakeholders about the plan to execute and the associated budgets with the ROI and OKRs
  • execute as a team and reap the benefits of kickstarting your tech organization!

Congrats, now you have a digital lab that can cook up the next product too! Long-term thinking over short-term dopamine!