Sales funnel (few to dozens of steps)
Situation
TODO: general description
Case-study 1: new sales channel
TODO: introduce a new channel to existing mix and grab ~10% of niche market share
Case-study 2: conversion rate optimization
TODO: from a 2% to 4% conversion rate increase by introducing newly designed funnel
Non-functional requirements
TODO: optimization goals, e.g. fast response time or handle spikes in performance, etc.
Relevant regulatory frameworks
TODO: e.g. GDPR, consents, etc.
TODO: financial and other special regulations
Context
TODO: C4 context diagram in Draw.IO
Container
TODO: C4 container level with associations between containers
Architecture Pillars
3-4 main pillars
Each pillar breaks down to 4-5 principles
Components
Security architecture
TODO: C4 container level with tunnel and at-rest security markings, data residence and data moving
Tech stack variations
TODO: matching tech stack, 2-3 variants
Organization structure
Project type
Core team
Circumstantial team
Architecture Decision Records
Cost of ownership
Capital Expenditures
Operational Expenditures
Opportunities
Simplifications
- Rent instead of build:
Expansions
Download as
TODO: PDF
TODO: ZIP of md files
TODO: PPTX attachments